"In a wholesale transformation of the old Puritan moralism, expressed by Benjamin Franklin (admittedly no Puritan) with the motto "Be frugal and free," the early twentieth century saw the moral legitimation of spending. One symptom Lears points to is a 1907 book with the immodest title
The New Basis of Civilization,by Simon Nelson Patten, in which the moral valence of debt and spending is reversed, and the multiplication of wants becomes not a sign of dangerous corruption but part of the civilizing process. That is, part of the
disciplinary (emphasis mine) process. As Lears writes, "Indebtedness could discipline workers, keeping them at routinized jobs in factories and offices, graying but in a harness, meeting payments regularly."
Robert B. Crawford,
Shop Class as Soulcraft
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