"It's the primary America we're in. It hit the night before last in Prineville Junction and it's been with us ever since. There's this primary America of freeways, jet flights and TV and movie spectaculars. And people caught up in this primary America seem to go through huge portions of their lives without much consciousness of what's immediately around them. The media have convinced them that what's right around them is unimportant. And that's why they're lonely. You see it in their faces. First, the little flicker of searching, and then when they look at you, you're just kind of an object. You don't count. You're not what they're looking for. You're not on TV."
~Robert M. Pirsig,
Zen and the Art of Motorcycle Maintenance
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